״
The best way to predict the future
is to invent it ״
Practical Innovationis Changing the Rules
Israel’s leading company for implementing innovation in traditional industries.
For over 15 years, we’ve helped companies create breakthrough products and services that drive real growth:
Increased sales, improved profitability, and gain a clear competitive edge, both locally and globally.
For us, good ideas are just the beginning. True value lies in the ability to turn them into reality.
From the initial concept, through market research, creative thinking, product development,
to precise execution and market launch – we guide you at every stage.
Dozens of products we’ve launched with our clients are already transforming the face of – industry, agriculture, and services in Israel.
In a fast-changing world, only practical innovation delivers results.
Accredited Consultants
Companies That Chose Innovation With Us
Our Innovation Processes
FUTURE CONCEPT
>>
Pioneering Breakthrough Growth Engines - That Changes the Rules of the Game
Read MoreGOLDEN WASTE ®
>>
Transforming Industrial Waste into a Growth Engine
Read MoreSTART-UP
>>
Developing an Internal Startup Based on Breakthrough Technology to Create an Innovative Growth Engine
Read MoreSOLUTION
>>
Identifying and Implementing Proven Global Solutions for Specific Challenges to Achieve Precise, Rapid Results
Read MoreREAL DEV
>>
Turning Ideas into Real Products
Read MoreWhat Our Clients
say

"We are actually creating something completely innovative on all levels. It's not just innovative for the winery, it's innovative on a global level - it's a startup!"
Anat Levi - CEO of Golan Heights Winery

"Practical Innovation is the partner for breakthrough thinking, but at the same time with feet on the ground"
Oded Frankel - CEO of Nirlat

"You need to have faith in Practical Innovation, both in the excellent ideas they bring and in the execution they accompany all the way through"
Noam Kaplan - CEO of Matok V'Kal (Sweet and Easy)

"How is it possible that I didn't think of this until today, it's here! It exists!"
Pazit Ben Dor - Owner, Balkan Bakery

"Innovation in salt - what can you possibly innovate in a white grain? But lo and behold, there is!"
Ofer Rokni - VP of Salt of the Earth Ltd.
Success Stories
We’re here to help companies grow by doing what we do best –
practical innovation – because we believe it is the key to growth in a changing world.
Awards

Caniel, Tuna can
Winner:
The Israeli institute of Packaging Innovation award 2021

Lord sandwich, Full Wrap
Winner:
Future Food-Tech’s innovation challenge with the
Kraft Heinz Co - 2021
World food innovation awards - 2020
Lunch innovation
challenge - 2019 gold

Sweet'N Low, Energy spray
Winner:
Innovation award 2019 by the worldpacking organization

Golan heights winery, O.VINE
Winner:
Best water concept 2018 - Evian Global Bottled Water Congress

Sweet'N Low, Energy spray
Winner:
World beverage innovation awards 2018 - best sport/energy drink
World beverage innovation awards 2018 - best functional drink

Kodkod, Rummikub
Winner:
Innovation award 2018 by the world packing organization

Salt of the earth, UMAMIX
Finalist:
World food innovation awards 2017 - best food service/catering innovation
World food innovation awards 2017- best snacking innovation
Press Room
BLOG

Successful Product Development Process – Challenges, Path, and Principles
Developing a new product is one of the most challenging, complex, and significant processes in

Innovation as a Motivation Booster
How product innovation processes impact employee energy, commitment, and sense of purpose within organizations When







