Our Processes
Practical Innovation: Step by Step
Our innovation processes are tailored to each company's needs and the level of innovation they aspire to achieve.
Our processes begin with generating exciting ideas – but that’s just the first step! In the following stages, those ideas transform into a practical, actionable development plan designed to create products ready for a successful market launch.
Not sure if our process is the right fit for you?
Curious to understand how we think and what truly sets us apart?
This section answers the questions we hear in almost every meeting – clear, practical insights with no buzzwords, just real-world experience.
Which companies are a good fit to work with us?
We believe that success in innovation doesn’t depend on a company’s size, market share, or industry. What truly matters is mindset – the willingness to dare, to think differently, and to invest in growth for the future.
Those who are willing to question what’s taken for granted and are constantly looking for new ways to grow and develop.
We have an in-house development team – why work with an outside company?
Even companies with internal development teams have much to gain from an external process. We’re not here to replace your existing team – we’re here to complement it with fresh perspective, creative methodologies, and investigative depth that isn’t always available from the inside. The key to real innovation lies in the ability to look outside the familiar domain and adopt new perspectives. We believe that combining external knowledge together with the company’s internal expertise – leads to real breakthroughs.
How can you be sure you'll find a breakthrough concept?
Our confidence stems from deep experience of over a decade with hundreds of companies – in almost every field. We’ve learned that in every company there exists significant potential for breakthrough innovation. Is there a field in which new products cannot be invented? The answer is no. We know how to spot opportunities that aren’t immediately obvious and lead a systematic process that delivers innovative, actionable ideas precisely tailored to your company’s DNA.
What is the main challenge that industrial companies face in innovation?
What we see again and again is not a lack of ideas – but rather a shortage of courage, a clear methodological approach, and tools that will enable an idea to become reality. Many companies are stuck because they fear failure and the unknown and because they continue to think like yesterday – instead of asking what tomorrow will look like.
How is the 'practicality' approach you emphasize integrate into your work process?
For us, innovation is not expressed only in brilliant ideas – but in products that reach the market. Our concept of “practical innovation” is expressed at every stage of the process: we examine each concept through both creative and a business eyes, considering price, development time, budget, and implementation capability.
This way we bridge the gap between a theoretical idea and a product that sells and delivers results, helping our clients achieve real growth.
What sets you apart from other innovation consulting firms?
Our uniqueness is built on two core elements: commitment to results – not just to the process, and full support from the idea to launch. Unlike companies that settle for workshops and consulting, we commit to developing truly innovative products – ones that are truly first-of-their-kind in the world.
We stay with our clients from concept formulation through development and all the way to market launch, following an efficient, focused, and highly practical process.
3 foundational principles:
1
Practicality Above All
Products that can actually be made, tailored to your capabilities, with a clear roadmap for execution - guaranteeing market success and consumer reach.
2
Cross-Disciplinary Expertise Ideas
Ideas based on thorough research, insights across industries, and connections to top global experts.
3
End-to-End Support
Complete support from initial concept through the successful launch of a new product.